Big Food is a Sugar Daddy!

Posted by on Sep 10, 2013 in Blog | 0 comments

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Just when you thought it couldn’t get any worse… seems that “Big Food” has been outjunked by “Little Food.”

Research conducted into the Nutritional content of infant commercial weaning foods in the UK has revealed that the foods are unfit for purpose i.e they lack the nutrition required by growing infants. Further, the sugar content of baby foods was found to be pretty extreme.

So what’s up with this?

Well, it seems pretty straightforward to me really. Little Food is just Big Food’s attempt to snare kids taste buds right out the gate and lacing products lacking nutrition with sugar is a well worn road (and a successful strategy to boot).

Why change a winning formula just because the audience is younger?

Sugar is addictive at any age and however much they might protest, your health – and that of your sons, daughters, nieces, nephews and grandchildren – isn’t really a concern for Big Food. They use terms like “balanced diets” and remind us that exercise is important.

Thanks guys!

This is all old news of course, but what really disturbs me about this latest research is that infants don’t get to choose or voice an opinion. Advocating what amounts to junk food for 4 month old infants (when the clear advice is to leave any solid food aside until they’re 6 months old) smacks of a stealth tactic. Little Food junk is little more than a gateway grub to Big Food junk and the bridge between is pure, white and deadly.

If Sugar is the new Tobacco, our kids are lighting up at 4 months old…and we’re holding the lighter.

Looks like Big Food really is a Sugar Daddy.



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